About Us

Wulfi's brand message encapsulates a clear vision: “Wulfi is a modern Indonesian company that inspires the world to dress casual”. The corporate strategy that wants to be executed for Wulfi so far is to “totally ignore fashion” instead of chasing fast-fashion trends like its other competitors. The brand philosophy “Made for All” positions its clothing to transcend age, gender, ethnicity and all other ways to define people. Its clothes are simple, essential yet universal, enabling the wearers to blend them with their individualistic style.